Na Mão Certa

In The Right Hands

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Childhood Brasil

Childhood Brasil is a Brazilian organization member of the World Childhood Foundation (Childhood), an international institution created in 1999 by Queen Silvia of Sweden. Our focus is on protecting children and adolescents from sexual abuse and exploitation. The organization has become a reference in the country by developing projects that have been transforming the reality of Brazilian children vulnerable to violence, giving visibility to the size of the problem, implementing effective solutions adopted by business sectors, public services and educating society in general.

With headquarters in São Paulo, Childhood Brasil is certified as a Civil Society Organization of Public Interest (OSCIP).

logo na Mao Certa

Na mão certa

In 2006, Childhood Brasil launched the Na Mão Certa Program (In The Right Hands), proposing a set of intersectoral actions, mobilizing governments, companies and civil society for a broader and more effective action to prevent and combat the sexual exploitation of children and adolescents on Brazilian highways, contacting companies and business entities that started to act voluntarily and guided by the commitments of the Business Pact against the Sexual Exploitation of Children and Adolescents on Brazilian highways.

As of 2015, Childhood Brasil invested in the objective of qualifying the performance of companies participating in the Na Mão Certa Program, leading them to consider the cause as a value for business management and to advance in the prevention and confrontation of sexual violence against children and adolescents throughout their production chain.

Business pact

The Business Pact against Sexual Exploitation of Children and Adolescents on Brazilian highways is the main tool to engage the private sector in the cause. It consists of a declaration of commitments with which companies and business entities from all regions of the country assume, before society, to act in the prevention and fight against the sexual exploitation of children and adolescents on the roads.

The commitments of the Business Pact express principles and values so that the cause becomes part of the way companies do business. It also suggests ways for the company to improve its practices and engage its value chain in preventing violations and protecting the rights of children and adolescents.

Briefly, they follow the commitments that mark an alliance between the companies, in search of a common objective: to end the sexual exploitation of children and adolescents on the roads.


1. Improve the working conditions of truck drivers, include the topic in this professional’s training and disseminate good practices;


2. Continually participate in campaigns to eradicate the problem;


3. Establish commercial relationships with suppliers that are committed to the principles of the Pact;


4. Inform and encourage your employees to take part in actions to eliminate the problem;


5. Support projects to care for children and adolescents who are victims of sexual exploitation or vulnerable to it, with its own resources and/or the Children and Youth Fund (CYF), in partnership with governments and/or non-profit organizations;


6. Monitor the results of its actions and disclose them to society;


7. In the case of federations and representative business entities, considering that they do not have supervisory powers, the commitment consists of recommending that their members observe the practices recommended in the pact.


Signing the Pact is not just an act of sympathy for the cause. It is a commitment that the company will improve its practices and raise the awareness of its business network to face the exploitation of children and adolescents on the roads.